In 1913 Mario Prada opened a luxury leather travel goods store in Milan which soon became favoured by the European aristocracy. In 1978 his granddaughter Miuccia was made president and the brand catapulted into the fashion world. Prada became a brand to watch and in 2013 was named “International designer of the year” in recognition of Miuccia’s influence in creating a trend-setting fashion house.

Prada has produced and retained its first-class status by using innovation and experimentation in its designs. The brand is unafraid to challenge the boundaries and present something wholly new. This extends into the eyewear collection. By combining a modern vision, technological design and creative detailing, the eyewear collection encompasses intellectual, classic style.

A careful blend of artistic invention and formality characterises the eyewear collection.

Find the frames and sunglasses for men and women at Claudine Ickeringill Opticians, Chichester, and explore this contemporary luxury eyewear.