In 1947 the House of Dior was founded in Paris by Christian Dior with the first haute couture fashion show and the creation of the first perfume, Miss Dior.
Dior brought his passion for design, flowers and femininity to the catwalk. This highly contrasted with the recently launched more practical designs by Chanel. Dior seeks to maintain this pure elegance in today’s designs and led by artistic director Maria Grazie Chiuri, they maintain their status of global success.
The frame collection draws from Christian Dior’s journey through fashion. The cannage design seen on many of the eyewear pieces derives from the pattern on the chairs used at his first show. The same Louis XV style chairs with their distinctive back rest, brought the idea of the emblematic oval. These symbols can be seen not only through the eyewear collection but also the in the clothing, handbags and accessories.
The Montaigne collection is named after his first boutique at 30 Avenue Montaigne which remains today. Each of these frames has a unique number, the idea of this originated from the armbands which would have been worn by the models on the catwalk.
Christian Dior believed in using only the best materials. He once said “Real luxury requires the best materials and the sincerity of the craftsman.” His desire for the best quality is considered of utmost importance in today’s production. Attention to detail is paramount. The frame material of the Montaigne collection is Mazzucchelli acetate, a highly refined, hand polished acetate of the finest quality.
With statement pieces every season, the sunglass models are exclusive creations which ensure at once modern elegance and optimal 100% UV protection. Geometric lines give typical authenticity, a look that is unmistakable. Colours also play a key role, with various shades to catch the eye and compliment other Dior accessories. The sunglasses collection is endorsed by Rihanna, Selina Gomez, Kylie Jenner and more.
Be inspired and tempted by the frames and sunglasses collection, retro and trendy, classic and colourful. Explore the latest designs in store at Claudine Ickeringill Opticians, Chichester and indulge yourself in a little luxury!